Client Profiles
- Les Sease
- Directory of Information Technology
- Carolina One Real Estate
The Challenge
As sales slowed in the national real estate marketplace, Carolina One wanted to do more with less. The company looked to increase its efficiency by eliminating manual processes where possible, utilizing automation, and finding ways to link software systems together.
“We were trying to find the best ways to place our resources,” said Carolina One Information Technology Director Les Sease, whose IT staff had been cut, and was stretched to meet the demands of more than a dozen offices and managers.
The Solution
In 2007, Carolina One implemented LeadTrax, LanTrax’s lead management software. LeadTrax allowed Carolina One to get a handle on its Internet leads and provided tracking and agent accountability.
“We can now track the leads that are coming through,” Sease said. “We know how many come in, we have a central person that is responsible for Internet leads, and we have a mechanism for reporting to give feedback to managers and upper management.”
In December 2008, Carolina One partnered with LanTrax to manage its company intranet after the original developer ended its relationship with Carolina One.
“LanTrax was able to step in where our other developer left off, pick up the pieces, and put them back together in a fashion that worked for us. They were able to transform the intranet and make it a hub of everything that goes on. LanTrax has been a good partner. We can get somebody on the phone very quickly and can usually get an answer to a question very quickly.”
- Kevin Durawa
- Chief Information Officer
- RealtyUSA
The Challenge
RealtyUSA is the largest independent real estate company in New York State with more than 60 offices, including offices in Northern Pennsylvania.
With such a wide geographic area of coverage, RealtyUSA’s web site was a vital component in generating property inquiries and sales leads. However, the company had no mechanism to track what was happening to the leads generated by their company site once they were assigned to their agents.
RealtyUSA was in need of better lead tracking, agent accountability, and comprehensive reports to provide transparency and provide management with a better insight into its lead management process.
The Solution
RealtyUSA had been using Profit Power as its back office solution and reached out to LanTrax to improve its lead management process.
RealtyUSA implemented LeadTrax, which integrated with both the front-end website vendor and Profit Power and provides the reporting and oversight RealtyUSA required.
“I look at it as one-stop shopping,” said RealtyUSA Chief Information Officer Kevin Durawa. “Our accounting system works hand-in-hand with the lead system, which also works hand-in-hand with our web vendor to have seamless integration between all of these products. LanTrax has brought all of these people together to provide a smooth integration in all of our technology services.”
